Beauty Industry, Beauty Launches

Helen of Troy Launches Infusium23 in Larger Size Bottles

The packaging increased from 350 ml to 473 ml.

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By: Marie Redding

Senior Editor


Helen of Troy’s
brand, Infusium23, has super-sized its packaging.

Infusium23’s Repair and Renew, as well as its Moisture Replenisher Shampoos and Conditioners are now available in larger size bottles, at retailers across Canada. The packaging increased from 350 ml to 473 ml.

To promote the new sizes, the new larger versions are priced the same as the smaller ones, through July 31st.

Infusium23’s claim-to-fame is its unique i-23 Complex, which the company says is the building block for all its products. The custom blend combines 23 hair-healthy ingredients to help treat even the most damaged hair.

The Repair and Renew line is infused with Hydrolyzed Keratin and Argan Oil, while Moisture Replenisher helps hydrate and quench dry, dull hair with nourishing Avocado Oil and Olive Oil.





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